Fedor Mitrofanov Auckland

Graphic Designer

Work

Watching you — exhibition identity

Watching you

  • Brand Identity
  • Motion
  • Exhibition
  • Culture

The lens doesn't blink. An exhibition identity built on surveillance aesthetics and observer–subject tension.

Vivi Concept store

  • Brand Identity
  • Floral & Coffee
  • Retail

Coffee, Flowers, Repeat. Identity for a concept store people return to, again and again.

History in Letters — display typeface

History in Letters

  • Cyrillic font design
  • Editorial
  • Publication Design

Dust off. Scale up. A display typeface built from handwritten inscriptions found in an archive photo album.

Fofanov. Music festival

  • Brand Identity
  • Motion
  • Illustrations
  • Festival

Still humming? Good. A motion identity for a music festival built on repetition, rhythm, and the earworm metaphor.

Watching you — exhibition identity

About

Intermediate Graphic Designer with 4+ years experience delivering brand, digital, and motion work. Experienced in leading projects from concept to execution, collaborating with teams, and managing workflows to ensure high-quality outcomes and smooth client communication. Strong in translating early ideas into clear, effective visual solutions across multiple platforms.

Download CV

Experience
and Education

2023 — 2026
Experience

Design agency “Set Up a Store”

Lead Graphic Designer

Directed end-to-end branding and web projects for retail clients, from concept to final implementation.

Developed comprehensive identity systems covering logo, typography, packaging, spatial and digital applications.

Ensured brand consistency across 7+ touchpoints, strengthening overall visual cohesion.

Supervised creative workflow and aligned multidisciplinary teams during rollout phases.

2023 — 2024
Experience

Design agency “Programm”

Graphic Designer

Developed 6+ brand identities for commercial clients and public institutions, creating scalable visual systems across print and digital platforms.

Reduced revision cycles by implementing structured brand guidelines and presentation systems.

Managed 2–3 projects simultaneously while maintaining on-time delivery.

Education

Whitecliffe College

Bachelor of Design + Digital Media

2022 — 2023
Experience

Exhibition of National Economic Achievement

Lead Graphic Designer

Developed visual systems for a large-scale park environment (325 hectares), ensuring intuitive navigation and spatial coherence.

Led a small team of interns, improving production accuracy and reducing implementation errors.

Coordinated visual rollout across multiple physical installations under tight deadlines.

2021 — 2022
Experience

License Agency “The Mill”

Layout Designer

Improved file preparation workflow, reducing pre-press revisions.

Education

Higher School of Economics and Design

Art-Direction

2017 — 2021
Education

Moscow Art and Industry Institute

Graphic Design

Get in touch